Parents of children 6-13 are our clients, children are the users of the product. Our final marketing strategy will mostly depend on our value proposition - if it’s going to focus on giving kids better future or rather just entertainment. For now as we are focusing on giving children better skills for the future and also possibly helping kids with hyperactivity our marketing should be focused mostly on parents, because they are the ones that care most about their kids education and future.
So we need to search for the channels where we can connect parents of children 6-13 and possibly parents with hyperactivity problems.
It would be good to have a healthy mix of online and offline marketing channels.
1. Parenting blogs
It is a great channel for us because it can give us instant access to hundreds of thousands parents, bloggers would often review the product and can be sort of evangelists of the products. These blogs are mostly run by moms, but some of them are written by dads, so they are possibly the first group we should connect with. Blogs are also great because they often are written around one specific subject, so we can also find bloggers writing about their kids with adhd problems and connect with them as well.
2. Community portals and forums for parents - about education, after-school activities, adhd etc. - the places where people exchange ideas and look for inspiration what to do with their kid. Maybe also for homeschoolers.
3. Other online communities for parents - like Facebook groups,
4. Create our own community - our blog and facebook group dedicated to the parents
5. Local meetup communities - http://parents.meetup.com/ - join local meetups with parents, we can use it not only for promotion but also for idea validation
6. Trade fairs - local and international education/ toys fairs
http://www.spielwarenmesse.de/about-the-fair/fair-profile/?L=1 - the biggest toy fair in Europe
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